Wrangler History in the Making: Jeep Airdrops First Limited Edition for 85 Years of Off-Road Rule

Next year brings an important moment for the Jeep brand as it celebrates 85 years of continuous adventure. For nearly nine decades, Jeep has delivered dependable capability and a spirit of freedom that has become part of American culture. To honor this remarkable history, Jeep is rolling out a new yearlong celebration called Twelve 4 Twelve, a series built to highlight the brand's heritage and the loyal community that helped shape it here at Landmark Dodge of Morrow.

Celebrating 7 Million Strong: Honoring the Wrangler's Legendary Legacy

The celebration is simple and exciting. Each month, a new special-edition Jeep Wrangler will be revealed. Over the course of 12 months, twelve unique Wrangler models will debut, each one created to showcase a different side of Jeep's personality. With more than 7 million Wranglers sold over the years, the series pays tribute to a vehicle that has helped define off-road capability and open-air adventure.

According to Jeep leadership, the goal is to honor the brand's past while offering something fresh and bold for today's drivers. Every monthly release will reflect the freedom, durability, and unmistakable design that make Jeep one of the most recognizable names on or off the road. It is a celebration of the capability and the adventurous spirit that Georgia drivers and Jeep fans across the country appreciate.

A Strong First Drop: V8 Muscle Sets the Benchmark for the Year Ahead

Launching this yearlong series is the first buzz model, the 2026 Jeep Wrangler Moab 392. This edition arrives with a level of power and presence that sets the tone for the months ahead. Built with a straightforward and purposeful approach, the Moab 392 puts performance at the forefront while honoring Jeep's roots. It serves as a reminder that the legendary V8 power many customers love remains a part of the lineup. The 6.4-liter HEMI engine continues to represent the raw strength and excitement that Wrangler fans expect.

To support the Twelve 4 Twelve campaign, Jeep has created an engaging marketing series called Operation Airdrop. The videos and digital content will roll out across Jeep's online channels, offering enthusiasts a chance to follow each monthly reveal. The first film, showcasing the Moab 392, is available now. Viewers who follow the story will find hidden hints pointing toward upcoming editions.

Operation Airdrop Connects Today's Wrangler to Its WWII Roots

The series uses the concept of an airdrop as a nod to Jeep's World War II heritage, when Willys vehicles were delivered to battlefields from the sky. It ties the modern Wrangler back to the moment the brand earned its legendary status. The Operation Airdrop campaign was created in partnership with Highdive, a well-known agency, and features AI-enhanced visual effects. The videos aim to combine history, adventure, and modern storytelling while building anticipation for each new release.

The first special edition in the series, the Jeep Wrangler Moab 392, takes inspiration from two important anniversaries. It recognizes 85 years of Jeep history and 60 years of the Easter Jeep Safari in Moab, Utah, one of the most famous off-road gatherings in the country. The Moab name speaks to the rugged, red-rock terrain that has become a proving ground for Jeep capability.

Built for the Wild: Moab 392 Honors Jeep's Commitment to Responsible Adventure

The model reflects Jeep's ongoing support for responsible off-roading and the preservation of natural trails that drivers throughout Georgia and across the nation enjoy. The Wrangler Moab 392 arrives with impressive strength and modern features that handle everyday driving and off-road challenges with equal confidence. Under the hood sits a 6.4-liter V8 that produces 470 horsepower and 470 pound-feet of torque.

This engine delivers quick response, robust power, and a confident feel on difficult terrain. It also comes equipped with 17-inch beadlock-capable wheels, large 35-inch all-terrain tires, a 4.56 axle ratio, and a 2.72:1 Selec-Trac full-time transfer case. A dual-mode exhaust system adds an assertive tone, while the cold-air intake hood helps maintain performance in demanding environments.

Modern Muscle Meets Jeep DNA: A Bold Look That Stands Out Anywhere

The exterior of the Moab 392 blends bold design with practical off-road features. Drivers will find a body-color hardtop, rock protection sill rails, mold-in-color fender flares, and black tow hooks. These elements contribute to both durability and a strong visual presence. The look is modern, rugged, and unmistakably Jeep.

Inside, the Moab 392 offers a refined cabin that supports comfort and convenience during long drives or trail outings. Heated black Nappa leather-trimmed seats, a premium Alpine audio system, and a 12.3-inch touchscreen with navigation create an upscale environment. The available Sky One-Touch powertop provides open-air driving with the push of a button, while optional equipment like the 8,000-pound Warn winch and all-weather mats add extra confidence for outdoor adventures.

Moab 392 Sets the Pace: A Heritage-Rich Start to Jeep's Twelve 4 Twelve Series

Orders for the Moab 392 are now open, marking the beginning of the Twelve 4 Twelve series. The next limited-edition Wrangler will arrive on the 12th of next month, continuing the momentum. For almost 85 years, Jeep has led the SUV segment with unmatched off-road capability, everyday versatility, and a dedication to innovation. Customers can choose from internal combustion, hybrid, and all-electric powertrains across the lineup.

What remains constant is the promise of strength, confidence, and adventure. The Jeep brand continues to set the benchmark for drivers who want to explore, whether that means navigating busy Georgia roads or heading out to the trails on the weekend.

As the yearlong celebration begins, the Twelve 4 Twelve series offers a unique opportunity to experience the Wrangler in a new way. Each monthly reveal will highlight a different chapter in Jeep's story and bring fresh excitement to a vehicle that has earned its place in American automotive history. The Jeep Wrangler Moab 392 sets the stage, combining heritage, performance, and modern capability in a package built for those who want to take the long way around and enjoy every mile of the journey.