Ten-Gallon Hat, Off-Road Attitude: The Wrangler Laredo Rides Again

After nearly four decades away, the Laredo name is returning to the Jeep Wrangler lineup, and it brings the rugged, adventurous spirit of a Texas border town along with it. Inspired by the wide-open landscapes near the Rio Grande, the 2027 Wrangler Laredo channels a true frontier spirit, blending heritage styling with the trail-ready capability Wrangler owners have always loved.

For shoppers who remember the original Laredo, or for newcomers looking for a Wrangler with genuine character, this special edition offers a compelling reason to get excited about the Wrangler lineup once again here at Landmark Dodge of Morrow. 

A Legendary Trim Returns

The Laredo name first appeared in the early 1980s as an upgraded trim on the off-road-focused CJ-5, offering a taste of comfort alongside serious capability. When the Wrangler replaced the CJ, Laredo carried the torch forward as a beloved option, though it eventually stepped away from the lineup. Its return gives longtime Jeep enthusiasts a chance to reconnect with a piece of Wrangler history that many have missed for years.

Bold, Retro-Inspired Styling

The 2027 Wrangler Laredo makes a striking first impression with large, retro-inspired graphics that follow the contour of the hood, complemented by a matching stripe along the fenders and side panels. The Laredo name is displayed proudly along the curved edges of the hood in bold lettering, while bronze accents on the tow hooks and badging add a distinctive finishing touch.

The tan soft top makes a welcome return as well, paired with a sand-colored grille that brings a warm, Texas desert aesthetic to the front of the vehicle. At the rear, a stylish lasso-inspired font spells out 4WD, tying the whole design together with playful Southwest charm.

A Cabin With Southwest Character

Step inside the Wrangler Laredo and the Southwest inspiration continues throughout the cabin. Bison Brown Nappa leather seats are stitched with Mayan Gold accents, creating a rich, upscale look, while playful cowboy hat detailing on the air vent covers adds a fun, thematic touch. A custom badge on the center console and a plaque on the rear swing gate featuring a map of Laredo, Texas, round out a cabin that feels both stylish and full of personality.

Proven Capability Underneath the Style

Beneath its eye-catching design, the Wrangler Laredo is built on the trusted Wrangler Willys platform and powered by a 3.6 liter V6 engine producing 285 horsepower. That familiar, dependable powertrain gives drivers confidence both on the road and off it.

The Laredo also includes the Xtreme 35 package as standard equipment, which brings bronze 17-inch wheels wrapped in 35-inch BFGoodrich KO2 tires, upgraded performance brakes, wheel flare extensions, and a higher rear axle ratio. Together, these upgrades give the Laredo serious trail-ready credibility right off the lot.

Inspired by an Enthusiast Favorite

The Wrangler Laredo's design was first introduced as a concept at the Easter Jeep Safari, one of the most anticipated gatherings in the Jeep community each year. The concept quickly captured the attention of enthusiasts with its distinctive character and unmistakable sense of style, and Jeep listened, bringing the design into production with remarkable faithfulness to the original.

That connection between concept and showroom reality is part of what makes the Wrangler Laredo so special. It represents a direct link between the passionate Jeep community and the vehicles that reach dealership lots, giving shoppers a special edition built with genuine enthusiast input in mind.

Part of a Special Anniversary Celebration

The Wrangler Laredo marks the ninth release in Jeep's Twelve 4 Twelve Wrangler series, a special campaign inspired by the way Jeeps were airdropped to troops during World War Two. The series celebrates Jeep's long and storied history, and the Laredo stands out as one of its most anticipated entries, giving shoppers a limited-edition Wrangler that pays tribute to the brand's roots.

Available in both two-door and four-door configurations, the 2027 Wrangler Laredo gives shoppers flexibility while still delivering that same unmistakable heritage styling across the lineup.

Trail Rated Confidence, Every Time

Every Wrangler Laredo carries the Trail Rated badge, a mark that has represented genuine off-road capability across the Wrangler lineup for years. Combined with the added ground clearance and traction benefits of the Xtreme 35 package, the Laredo is ready to handle everything from gravel backroads to more demanding trails, all while looking the part.

That balance of heritage styling and real capability is what continues to set the Wrangler apart from the rest of the SUV segment, and the Laredo brings that balance into sharp focus.

Why Wrangler Owners Fall in Love

Ask any longtime Wrangler owner what makes the vehicle so special, and the answer often comes down to freedom. Owners frequently describe their Wranglers as more than transportation, pointing to the way the vehicle matches their personality and becomes part of their identity. Many describe a strong sense of community among Wrangler drivers, a shared bond built around adventure, exploration, and a willingness to take the road less traveled.

That same spirit runs through the Wrangler Laredo. With its heritage styling and trail-ready capability, it invites both new and returning owners to experience the freedom and character that have made the Wrangler such a beloved vehicle for generations.

Experience the 2027 Wrangler Laredo Today

The 2027 Jeep Wrangler Laredo brings together bold heritage styling, a distinctive Southwest-inspired cabin, and proven off-road capability into one unforgettable special edition. For shoppers looking for a Wrangler with genuine character and a deep connection to Jeep history, the Laredo offers an experience unlike any other model in the lineup.

Interested drivers are encouraged to visit us here at Landmark to see the 2027 Wrangler Laredo in person, explore its heritage-inspired details, and experience its capability firsthand with a test drive!