Hitting the 100-year milestone is no small feat, and Chrysler is proudly stepping into its second century with an eye toward the future. With a rich legacy that began in 1924, Chrysler is celebrating a century of innovation, engineering breakthroughs, and iconic vehicles that helped shape the American road.
It all started with the Chrysler Six, unveiled at the 1924 New York Auto Show. That debut model was ahead of its time, introducing features like hydraulic brakes and aluminum pistons—proof that Chrysler was never afraid to push boundaries. Fittingly, the very same Chrysler Six was brought back for this year’s New York Auto Show, kicking off the brand’s 100th-anniversary celebration in style.
From Maxwell to Milestone: Chrysler’s Century of Innovation Takes Center Stage
The celebration reaches its peak on June 6 here at Landmark Dodge of Morrow, commemorating the date Maxwell Motors officially became the Chrysler Corporation under the leadership of Walter P. Chrysler. It's a full-circle moment that reminds us how far the brand has come—and how much is still ahead.
Through the years, Chrysler has continued to lead the way in automotive innovation. The 1934 Airflow introduced revolutionary, wind tunnel-tested design. The 1955 Chrysler 300 brought HEMI-powered performance to the streets, and the brand continued evolving with innovations like automatic speed control in 1958 and Stow ’n Go seating in 2005. Chrysler even pioneered the modern minivan, helping families travel smarter and more comfortably.
Looking Ahead: A New Era for Chrysler
As we look to the future, Chrysler is preparing to write its next chapter—and it’s going to be exciting. According to CEO Chris Feuell, several major releases are in the pipeline, designed to reflect a bold, modern design language inspired by the Halcyon concept vehicle.
First up is a refreshed Chrysler Pacifica arriving in 2026, showcasing advanced plug-in hybrid technology and family-friendly innovation. An all-electric version of the Pacifica is also in development, bringing the brand’s iconic minivan into the EV age.
That’s just the beginning. A brand-new crossover is on the horizon, expected to launch shortly after, with both hybrid and all-electric options. A third model—also drawing inspiration from the futuristic Halcyon—is set to follow, rounding out a revitalized lineup that blends style, sustainability, and substance.
Chrysler's vision for the future doesn’t just rest on advanced drivetrains and sleek styling—it’s about delivering vehicles that connect with real people in meaningful ways. Whether it's keeping families connected on long road trips, giving commuters a smarter way to move, or providing tech-savvy drivers with features they didn’t even know they needed, the brand’s next generation of vehicles will be more versatile and user-focused than ever.
New Power, Timeless Craftsmanship: Chrysler’s Formula for the Road Ahead
Inside the cabin, expect Chrysler’s signature blend of comfort and functionality to reach new heights. From intuitive infotainment systems to cutting-edge driver-assistance features, every model will be thoughtfully designed to enhance everyday life. And with electric and hybrid powertrains becoming more prominent across the lineup, drivers can enjoy powerful, responsive performance while making a greener choice.
Of course, this new era is still deeply rooted in the values that have always defined Chrysler—quality craftsmanship, forward-thinking engineering, and a relentless drive to innovate. As the industry shifts, Chrysler is meeting the moment with renewed energy and a lineup that reflects where today’s drivers are going.
Smarter by Design: Chrysler's Tech-Driven Future Is Here
This is Chrysler unleashed—style that stuns, tech that thinks, and efficiency that performs. With hybrids and EVs leading the charge, and digital intelligence behind the wheel, Chrysler is rewriting the rules of modern driving. Buckle up—this ride is wired for the future.
