Landmark Dodge of Morrow recognizes the Cherokee as more than just a vehicle; it’s a piece of automotive history that has continually evolved to meet the demands of the market while retaining its rugged spirit. As we anticipate the arrival of the newest Cherokee, it’s clear that this SUV will continue to blend heritage with innovation, delivering the versatility and off-road capability Jeep fans expect.
Since its debut in 1974, the Jeep Cherokee has stood as a pillar of Jeep’s legacy. This original SUV, launched as a full-size vehicle, was among the first to embrace the term “sport utility vehicle,” notably when Jeep introduced a two-door version of its Wagoneer. As the first SUV to offer a four-door design, the Cherokee set the stage for modern SUVs.
Fast forward to today, and Jeep is bringing back the iconic Cherokee for its sixth generation. Evolving from its original full-size, rugged build to a more compact, versatile SUV, the Cherokee remains deeply ingrained in Jeep’s heritage, now with a new twist—electrification.
Why the Comeback Matters
In recent years, Jeep has been a prominent force in the SUV market. Recognizing evolving consumer preferences and the dynamic landscape, the brand is reintroducing the Cherokee to enhance its lineup. Jeep's decision to bring back the compact Cherokee comes at a pivotal moment, strategically filling a key niche in its range. With the compact SUV market currently the largest in the U.S., the revival of the Cherokee positions Jeep to make the most of this growing segment.
The Cherokee is a storied name that Jeep is keen on preserving. Back in 2001, Jeep attempted to rename the model Liberty, but in 2014, they reverted to the Cherokee moniker, reinforcing its standing as a staple in the Jeep lineup. Over the decades, the Cherokee has cemented its place in Jeep’s off-road legacy, proving it could adapt to market changes and technology while holding onto its rugged reputation.
What to Expect: Platform and Powertrain
The 2026 Cherokee will benefit from Stellantis’ new STLA Large platform. This advanced architecture is designed to support a range of powertrains, including hybrid, plug-in hybrid, and fully electric options, offering Jeep the flexibility to meet diverse consumer needs. This platform will likely expand the Cherokee’s wheelbase and give it a commanding presence on the road.
As a plug-in hybrid, the 4xe variant is expected to make its debut, adding greater fuel efficiency and addressing past concerns over the SUV’s fuel economy. Under the hood, the new Cherokee is anticipated to house turbocharged engines with electric enhancements, paired with a nine-speed automatic transmission.
Jeep enthusiasts can look forward to exciting developments in the brand's lineup, with the upcoming Wagoneer S leading the way in electrification. In the meantime, the Cherokee will benefit from Stellantis' STLA Brain, offering enhanced cloud connectivity, and the STLA Cockpit, which elevates the in-cabin experience with advanced screens and cutting-edge infotainment systems.
This innovative technology ensures that the Cherokee remains a modern and appealing choice for drivers. Additionally, the Cherokee is expected to be equipped with STLA AutoDrive, bringing Jeep closer to Level 3 autonomous driving capabilities, which allow for hands-free driving in certain conditions.
Continuing the Legacy of Off-Road Prowess
For diehard Jeep fans, the Cherokee name is synonymous with off-road capability. True to its roots, the 2026 Cherokee is anticipated to retain the off-road features that have defined it for decades. A four-wheel-drive system and the return of the Trailhawk trim are almost certain, ensuring that the Cherokee remains a capable choice for adventurers.
The Trailhawk trim, known for its superior off-road features, includes enhanced ground clearance, advanced traction control, and off-road tires, equipping the Cherokee to tackle tough terrain with ease. As Jeep prepares for the next chapter in the Cherokee’s history, production shifts are underway. With the return of the Cherokee, Jeep aims to strike a balance between honoring its past and embracing an electric future.
The 2026 Cherokee is set to impress with its blend of advanced powertrains, innovative technology, and exceptional off-road capability, appealing to Jeep enthusiasts and new customers. By modernizing this iconic model, Jeep is well-positioned to strengthen its presence in the dynamic SUV market while remaining true to the adventurous spirit that has always characterized the brand.
