When it comes to customer satisfaction, no trucks left customers happier within their first 90 days of ownership than Dodge and Ram, which took top honors in J.D. Power’s Initial Quality Study.
Nearly 110,000 owners who had acquired new vehicles in between November 2020 and February 2021 shared their experiences in the survey, with about 500 people reporting on each vehicle. This survey provides insight into what drivers want to improve about their car. This year, there was a focus on climate control, driving assistance, driving experience, exterior, infotainment, powertrain, and comfort level of seats.
A few years ago, most of the problems that customers reported were because the customer’s needs were not entirely kept in mind. Since competition is so fierce, no one brand can afford to be left behind, and it was no surprise that our prized Ram and Dodge came out with the fewest problems per 100 vehicles. This gives us an incredible sense of pride and optimism about the future, as Ram had ranked 21st on the list just two short years ago.
Ram holds the distinction of being the first truck-only brand to ever capture the top spot in this survey, and its first-place finish was due to the massively high levels of satisfaction from 2500 and 3500 models. Once customers get the car out on the road and experience day-to-day driving, surveys such as J.D. Power’s Quality Study are very representative of what really happens on the road vs. what any automobile’s polished ad campaign can claim.
Isiah Stewart of the Detroit Pistons drives the Ram 1500 pickup and the 2021 Dodge Charger during the hot days of summer, flexing American-made and time-tested muscle. As far as the Ram’s day-to-day ride is concerned, the seating has been billed as “even better than a Lazy-boy,” and the onboard technology features are simple to use. One satisfied customer claimed that it only took 30 minutes to make his completed purchase at his local dealer, and the Ram is so luxurious he chooses to sit there to make all of his personal phone calls!