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5th Ram "Built to Serve" Edition to Commemorate Courage and Bravery of the Coast Guard

5th Ram "Built to Serve" Edition to Commemorate Courage and Bravery of the Coast Guard

Posted at Fri, Mar 12, 2021 12:00 AM

We just received the official announcement to “Show up at the shore For duty” in the form of a new model release last Tuesday here at Landmark Dodge of Atlanta and were informed of the Ram's fifth “Built To Serve” series. Finished in either Bright White or Spitfire Orange, this version honors the brave men and women who serve our country dutifully in the Coast Guard. Whether you are a civilian or military American, Ram owners proudly enjoy the strength and sheer capability of every new truck produced. 

The Special Edition “Built To Serve” series is available on every Ram body style and powertrain, and comes equipped with the 4X4 Off-Road Group. This offers a solid line of frame defense and go-anywhere features such as all-terrain tires, electronic-locking rear axle, hill descent control, tow hooks, and four thick and burly skid plates. Their rear quarter panel decals make them easy to spot, and appearance-bolstering upgrades include an all-black grille and surround, black badges, side steps, black 4-inch exhaust tips, body-colored wheel arch trim, and 20-inch wheels finished in technical gray. 

The proud 2021 Truck of the Year winner via Motor Trend, the 2021 Ram 1500 boasts an impressive amount of sheer luxury and tech features, and many die hard truck fans have a massive love for the tremendously-tough 6.2-liter V8. Forward collision warning and automatic emergency braking are now standard on more Ram 1500 models, and a head-up display and digital rearview mirror are now included or seen as options depending on trim. There's a snowplow preparation kit now offered to best equip you for the white stuff, and always an abundance of raw work-ready capability. 

Even base trim levels feel very high-quality, and range-topping trims will offer what is now widely considered the most luxurious and feature-rich cabin in the world. Technology such as the 12.0-inch infotainment screen and trailer reversing steering control make the Ram the most appealing in its segment, and the available underseat storage highlights an innovative solution for packaging. The Ram 1500 earned a 5-star overall safety rating from the NHTSA and the top-tier “Good” score for all six crashworthiness tests. Other available driver-assist and active safety features include adaptive cruise control, lane-keep assist, blind-spot monitoring, and trailer sway control. 


A semi-autonomous parking assist and 360-degree camera system are featured on high-end trims, and passengers' gadgets can remain fully loaded with entertainment via USB type-A and type-C ports in both rows. Motor Trend also rated the Ram 1500 as a 9.3/10 for tech and innovation, another sure-fire and fully-backed opinion that it's the most appealing and efficient in its class. We are excited to offer these models that pay homage to our nation's defenders, who have taken it upon themselves to assure that freedom resonates proudly from sea to shining sea!

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